Home
About
contact
Icon
Lets' Talk
(888) 123 4567
our portfolio

Mike tyson

Icon
client
Mike Tyson
Icon
completed
August 13, 2024
Icon
design
Social Media Campaign Video

work summary

The aim of the project was to produce a thrilling social media video that would serve as a key promotional tool for the highly anticipated fight between Mike Tyson and Jake Paul. The video needed to capture the attention of fight fans, build hype around the event, and highlight Mike Tyson’s legendary status and formidable presence.

To achieve this, Balance worked closely with Mike Tyson’s team to understand the narrative and emotions they wanted to evoke. The creative direction focused on combining iconic footage of Tyson’s past fights with dynamic new visuals, intense music, and powerful graphics to create an adrenaline-pumping experience.

‍

‍

Content Marketing

Approach:

  1. Teaser Clips: Released short, impactful clips from the main video to generate early buzz. These clips featured powerful punchlines, intense moments, and dramatic effects, tailored to catch the eye and pique interest.
  2. Full Hype Video Release: The full hype video was released on social media platforms, including Instagram, Twitter, and YouTube. The video showcased Tyson’s legendary career, his training footage, and built up the anticipation for his clash with Jake Paul, using a mix of slow-motion shots, rapid cuts, and hard-hitting sound effects.
  3. Engagement Campaigns: Post-video release, interactive content such as polls, countdowns, and fan Q&A sessions were conducted to keep the audience engaged and maintain momentum leading up to the fight. User-generated content challenges were also initiated, encouraging fans to share their favorite Tyson moments.
  4. Cross-Promotion: Collaborated with other influencers, fight promoters, and Jake Paul’s team to cross-promote the video, ensuring maximum reach and engagement across different fan bases and platforms.
  5. Performance Monitoring: Analyzed the engagement metrics and audience feedback to gauge the video’s impact, using insights to optimize content and strategy for future fight promotions.

‍

‍

recent task

  • Concept Development: Worked with Mike Tyson’s team to conceptualize a video that would not only promote the fight but also celebrate Tyson’s iconic status. The narrative centered around the themes of legacy, power, and the thrill of the upcoming fight.
  • Scriptwriting and Storyboarding: Created a script and storyboard that outlined the video’s flow, integrating Tyson’s past achievements with present-day footage to build a narrative arc from his legendary past to the upcoming showdown.
  • Footage Selection and Filming: Curated a mix of archival fight footage, new training scenes, and cinematic shots of Tyson, emphasizing his speed, power, and intensity. Captured raw moments and high-energy sequences to convey the fight’s stakes.
  • Video Editing and Post-Production: Edited the footage to produce a cohesive, high-energy video. Incorporated dramatic music, impactful sound effects, and visual effects to heighten the sense of excitement and urgency, ensuring the video captured the audience’s attention.
  • Social Media Distribution: Strategically released the video across multiple platforms, optimized for each channel’s audience and engagement style. Coordinated with Mike Tyson’s and Jake Paul’s teams to maximize reach and impact, aligning with broader promotional efforts.

    • ‍

    portfolio

    our recent work

    Lamborghini
    Alex Rodriguez
    Mike tyson
    Limitless Arena
    Lamborghini
    Alex Rodriguez
    Mike tyson
    Limitless Arena