Limitless Arena
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work summary
Limitless Arena, the world’s largest business event, gathered thousands of attendees and featured a lineup of some of the most influential speakers in the business world. The goal was to produce a dynamic and engaging same-day recap video that captured the essence of the event, highlighted the keynote speeches, and showcased the excitement of the audience.
To achieve this, Balance assembled a team of six professionals, including FPV drone operators, multiple camera operators, an in-house editor, and a VFX specialist. The team was tasked with filming key moments throughout the event, editing in real-time, and delivering a polished recap video as soon as the event concluded. Advanced planning included sending the drone operator to capture establishing shots days before the event.
Content Marketing
Approach:
- Pre-Event Preparation: Coordinated logistics and planning sessions with the event organizers to understand the schedule, layout, and key moments to capture. The FPV drone operator was sent ahead of time to capture aerial footage of the venue and surrounding areas, providing stunning visuals for the recap video.
- Real-Time Filming: Utilized multiple camera operators to capture live footage of keynote speeches, panel discussions, and audience reactions. The FPV drone provided unique aerial perspectives, adding a dynamic element to the footage. The VFX specialist was on hand to create engaging visual effects to enhance key moments.
- Live Editing: An in-house editor worked on-site to edit footage in real-time, ensuring that the recap video was ready to go immediately after the event. The editor selected impactful clips, applied color grading, and synchronized with the VFX specialist to incorporate visual effects seamlessly.
- Same-Day Video Release: The final recap video was delivered and released the minute the event concluded, providing attendees and online followers with an immediate and engaging summary of the day’s highlights. The video was shared across Limitless Arena’s social media channels and website, maximizing reach and impact.
- Post-Event Promotion: Continued engagement with the audience by sharing the recap video, behind-the-scenes content, and additional highlights from the event. Leveraged the video as a promotional tool to generate buzz for future Limitless Arena events and attract new attendees.
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